IT marketing requires you to give "elevator speeches," or short little descriptions of your business. In this article, you'll learn how to get the maximum effectiveness from your elevator speech.
If you go to a chamber of commerce luncheon, you might find yourself (and everyone else) having to give their 30 second commercial. If there happen to be two or three other computer service companies there at that same event, you want to make sure that your elevator speech resonates to make this aspect of IT marketing effective.
IT Marketing: Focus on Benefits, Not Features
The key thing with an elevator pitch is that you want to focus on the benefits that you can provide for a particular business. For example, here's mine, "Hi, this is Joshua Feinberg from Computer Consulting 101. We help small business computer consultants sell more services, build their business and run more profitable companies."
If you pitching to a small business you might say, "My Company help small businesses in the area of using technology more effectively. "Or:" My company helps small businesses in computer problem solving "or" My company helps small businesses use technology to their businesses "or" use technology to grow to reduce costs "or" technology use to squeeze more productivity. "
IT Marketing: Make sure elevator speech is sincere
It 'important to act as honest. It 'important to act like someone who can help them anda genuine interest in hearing more about them. The golden rule with the network is to find the person you wish to speak in a conversation with most of them are for rent. Use active listening and finding an opportunity for you to help them.
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