Big Pharma has had a successful loan tricks of the trade goods from mass tourism marketer of consumer products or fast moving consumer products such as toothpaste, mouthwash, Coca-Cola, ketchup, Charmin, chocolate bars and chocolate. Have you seen the TV commercials for the latest new drugs: "If you have any muscle pain or weakness, consult your doctor about Zyxylitol and see if he has done the right thing for you!" This paper is a strategy to try to convince pharmaceutical products?
What really means, andnot take a rocket scientist to understand that if it does not work, it would be the big pharmaceutical companies do not spend 100s of millions of dollars a year with this form of advertising. Of course there is a bit 'more behind the scenes. For example, they must ensure that physicians understand the products, and do so by providing their samples and information, white papers, research reports and technical articles in their medical journals and professional associationsMagazines.
So what happens is the consumer has a sore back, legs, said sexual organ or maybe a headache and then he or she goes to the doctor for this product Zyxylitol request. The doctor has to answer the patient and tell him or her, if it is supposed to be. If the doctor says no, say many times the consumer patient: "I Zyxylitol, I need it if you do not specify, I'm going to get a new doctor!" Then the doctor believed, with slow, "what thePatient just said? "
This is a question that ethicists question when it comes to pharmaceutical products marketed in the same way as FMCG or Fast Moving Consumer Goods. If Pfizer and Glaxo Smith Cline pharmaceuticals sold in such a way that Procter & Gamble sells toilet paper? The jury is still out, but many believe that these ads because hypochondriac emotional purchases and training of people, if you do not feel well, should take as a drug.
Of course, this type of marketingdo well and help Big Pharma billion, is a brilliant strategy and a comprehensive study in what works, nor do we need to understand the reality and consider the unintended consequences. Perhaps this is something that we consider.
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